HR Archives - Scoop Social

March 27, 2015 by Scoop Social

How much business are you generating from social media?

(And if the answer is none/not much…would you like to get started?)

Nicole Sheffield, CEO of NewsLifeMedia, part of News Corp Australia, and owner of properties such as Vogue, Taste.com.au and Australia’s number one news site, news.com.au, has recently stated that NewsLifeMedia now generates more traffic from their social media activities than they do from Google. This is an astonishing statistic given the power Google has to bring traffic to websites large and small. Little wonder then to hear in the ...

The Social Employee

The Social Employee; how great companies make social media work, by Cheryl and Mark Burgess makes a great case for developing the Social Employee in your business. The book uses robust case studies from the likes of IBM and Coca Cola to illustrate a wealth of benefits derived from implementing strategies in this area and suggests seven key characteristics of the Social Employee.

These are:
1. Engaged (not ...

Marketing2020 study sees marketing and HR working together

We’ve been following the discussion arising from the Marketing2020 study that has already drawn on the opinions of 350 CEOs, CMOs, CMO peers and agency leaders, and several thousand marketeers from around the world. Here is a good place to start if you’d like to read about it yourself: (Forbes.com)

The headline findings of this study noted very early on, the changing ...

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