Making the Connection between Organisational Culture and Social Media Success
Here at Scoop Social, we see Employee Advocacy a little differently.
For us, Employee Advocacy is more than just an innovative new platform or a new way of thinking about Social. We see it as a Tipping Point; a Tipping Point at which the Marketing agenda will shift from – ‘doing a great job with the brand despite what’s happening inside the company’ to ‘doing a great ...
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(And if the answer is none/not much…would you like to get started?)
Nicole Sheffield, CEO of NewsLifeMedia, part of News Corp Australia, and owner of properties such as Vogue, Taste.com.au and Australia’s number one news site, news.com.au, has recently stated that NewsLifeMedia now generates more traffic from their social media activities than they do from Google. This is an astonishing statistic given the power Google has to bring traffic to websites large and small. Little wonder then to hear in the ...
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The Social Employee; how great companies make social media work, by Cheryl and Mark Burgess makes a great case for developing the Social Employee in your business. The book uses robust case studies from the likes of IBM and Coca Cola to illustrate a wealth of benefits derived from implementing strategies in this area and suggests seven key characteristics of the Social Employee.
These are:
1. Engaged (not ...
We’ve been following the discussion arising from the Marketing2020 study that has already drawn on the opinions of 350 CEOs, CMOs, CMO peers and agency leaders, and several thousand marketeers from around the world. Here is a good place to start if you’d like to read about it yourself: (Forbes.com)
The headline findings of this study noted very early on, the changing ...
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