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10 reasons to consider the relationship between Organisational Culture and Social Media

Especially in the context of Employee Advocacy

  1. Just as Employee Advocacy transforms Social, so great Culture transforms Employee Advocacy.
  2. If you want to be really successful in Social Media, especially when leveraging Employee Advocacy, you need a Culture that’s fit for Social.
  3. This is the era when customers can ‘lift the lid’ on your organisation.
  4. This is the era when great employees and great employers can identify one another without the need for a recruiter.
  5. Right now – Truth Trumps Spin; it’s what’s on the ...
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The Social Employee


The Social Employee; how great companies make social media work, by Cheryl and Mark Burgess makes a great case for developing the Social Employee in your business. The book uses robust case studies from the likes of IBM and Coca Cola to illustrate a wealth of benefits derived from implementing strategies in this area and suggests seven key characteristics of the Social Employee.

These are:
1. Engaged (not ...

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