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Dell embraced Employee Advocacy early; here’s where they’ve taken it

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One of the early adopters of Employee Advocacy, Dell, has taken it to the core of their operation, at least in their North America Marketing function, where employees’ participation in one of five strategic ‘social’ roles (listener, brand advocate etc) is reflected in their performance rating and ultimately their bonuses too. There are two videos here and here with the former head of the Employee Advocacy program at Dell, Liz Bullock(@Lizbbullock),  who is being interviewed prior to the 2014 Employee Advocacy Summit in Atlanta last September. Liz Bullock is now CEO of SASI, a leading social media training consultancy in the US and a leading light in the world of Employee Advocacy.