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10 ways to make your Employee Advocacy Program run better

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  1. Expand and diversify your participant group.
  2. Tag/stream content such that participants only see content that’s likely to be appropriate for their own networks (not everyone’s networks).
  3. Encourage participants to schedule/multi-post appropriate content.
  4. Schedule email-reminders to encourage repeat-posting through the week.
  5. Give participants visibility on the wider social strategy/activity.
  6. Facilitate key participants’ ability to share into social environments not supported by the Employee Advocacy platform (where relevant).
  7. Specifically reward/recognise content generation by participants.
  8. Engage with HR. Build participation in Employee Advocacy into broader employee KPIs/reward/incentive structures.
  9. Champion participants within the organisation; and leverage to expand participant base still further.
  10. Provide participants with a community environment to share experiences/news/perspectives on their engagements in social.

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